The cat that got the cream!
Client flies nest and takes Chase along!
12 years old on Valentine’s Day 2007
Nina gets committe'ed!
Our adopted charity
The cat that got the cream!
One rainy Friday Chase took a phone call from ‘Jaguar Classic Parts’, who knew from our website that we were familiar with their industry. They asked if we would be interested in pitching for their 2008 advertising campaign – and of course we said yes.
After the initial briefing, the team headed straight to the pub where the concept for the campaign was born - in literally one hour! (nothing to do with the wine consumption, we promise!)
That was when the really hard work started, Jaguar Classic Parts (JCP) had an established advertising presence within the Aftermarket industry, so we decided our concepts should build on their brand recognition and be an evolution rather than a revolution. We used the jaguar cat image as a starting point and produced 5 concepts, each reflecting one of the company’s USPs.
We knew our offering was unique, fresh and exciting and JCP obviously agreed and we won the pitch!
